General Information About
VBET SEO Team
The SEO department deals with the optimization and promotion of Vbet-owned websites in search engines, in existing and prospective markets, using the tools and strategies provided for SEO. The team is responsible for driving targeted organic traffic to the website and the products featured on the website. Also, search engines have certain technical and marketing requirements that websites must meet, and the SEO team is also responsible for ensuring these qualities.
Meet Our Team
David Mkrtchyan
Seo Team Lead
......
VBET SEO Team
Requirements include:
1. Optimized content
2. Presence of keywords, image optimization
3. Technical health and speed of the website
4. Link building
Functions of the Team
The functions of the SEO (Search Engine Optimization) team consist of several main stages that help ensure a high ranking position of the website in the search engines.
1. Analysis and study
- Analysis: A technical analysis (audit) of the website is conducted, errors, loading speed, etc. are checked.
- Competitor Study. In-depth research is conducted on websites in the competitive market to find their strengths and weaknesses.
- Keyword Research. Researching keywords relevant to the business sector. The goal is to find the most common and most effective words.
2. Planning
- Development of strategies. Steps and strategies are defined to achieve the goals.
- Goal Setting. Specific goals are set (for example, increase the number of visits to the site by 30% or rank with x keywords)
3. Technical SEO
- Bug Fixes: All technical errors are fixed.
- Site Speed Optimization: Improve site loading speed using various means.
- Confirmation: The site structure, URLs and navigation are confirmed so that it is easy to understand and optimized for search engines.
4. Content Creation and Optimization
- Content Creation: Quality and effective content is created based on keywords.
- Content Optimization: The existing content is confirmed, the necessary keywords are introduced, meta tags, titles and other optimal elements are created.
5. Link Optimization (Off-Page SEO)
- Link Building: Quality backlinks are created, which help search engines to get a better understanding of the site.
- Link Analysis. Existing links are analyzed and changes are made if necessary.
6. Analysis and Reporting
- Results Analysis: The results are studied, the effects of SEO measures are checked.
- Reporting: Monthly and quarterly reports are made, successes and recommendations are presented.
7. Continuous Monitoring and Search for Major Issues
- Continuous Monitoring: The main indicators of the site are studied and monitored.
- Troubleshooting: The website is checked for errors and the errors are fixed if necessary.
All these steps together ensure the website's continuous optimization and performance in search engines.
Working Procedure
The working procedure of the SEO team is organized from within the team itself. After having a discussion, the work of the team is divided into several parts, which are already mentioned in the functions of the team. Everything starts with analysis and study, after which the next clear steps are determined. The SEO specialist, choosing the keywords, together with the Content Specialist makes the content plan, which is written by our content writer. Technical issues are coordinated with Jira tasks, all are transferred to Softconstruct's front (NWM) team through the VBET Help Desk.
There are tasks that are passed after the direct study of the PMS team.
Area of responsibility of the Team
The position of websites in search engines is under the responsibility of the SEO team. Driving organic traffic to websites, making it more visible to our own target audience.
Software used by the Team
- Ahrefs- for content gaps and SEO analysis, keyword research as well as tracking website rankings,
- Semrush- SEO for audits, competitor analysis and website content optimization.
- Google Search Console (FREE) - To monitor website performance, obtain website search analytics and resolve indexing issues,
- Google Analytics (FREE) - To analyze website traffic and track user behavior.
- Winston AI - AI detections and plagiarism checks,
- Surfshark - to detect restricted content on websites,
- Screaming Frog - For website audits, Doublelink and sitemap updates and resubmissions.
