General Information About
Content Team
A professional who creates content for websites is called a content writer.
Unlike journalistic texts, which are written for the general public and contain only information, the requirements for non-news website texts are slightly different. Any website is created for a specific purpose and is intended for a specific segment of society. Therefore, in addition to providing information, a website should be written in the language of its audience, taking into account age and gender, geographic location, interests, occupations, etc.
Meet Our Team
Armen Ogannesyan
Head of Creative Marketing
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Maria Gevorgyan
Content Team Lead
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Content Team
The content created for the websites must solve another important problem: contain correctly selected and correctly used keywords, which are very important for website optimization (SEO) in search engines.
Content writers skilled in this are called seo content writers.
In many cases, in addition to writing content with keywords, it is also necessary to solve marketing problems, to promote the sale of a product or service. Specialists working in this position are called copywriters.
The Content Team is responsible for:
- Development of advertising materials
- Website content
- Collaborate with other departments to ensure consistent messaging and branding
The goal of the content team is to convey information about the website's offerings to the target audience that can contribute to customer retention.
There are certain formats and rules to follow when writing content, including:
- The size of the message,
- The amount of the letters,
- The amount of the letters in the headline.
The content team handles the content of the following messages:
- Viber notifications
- Translations
- “Terms and Conditions” of tournaments
- Technical reviews
- Reminder emails
- General emails
- Sms awardings
- Scripts and scenarios
- Push messages
- Texts for promo pages
- Pop-up texts
- Product material slogans
- Legal requirements
- Landing texts
- In-game texts
- Internal CRM messages and reminder emails
- Internal CRM messages and general emails
- Internal CRM messages and awarding emails
- Bonus names and descriptions
- Banner and ad texts
- Articles for all SoftConstruct products
- App texts
Working process:
The team works with regions, product marketing managers.
JIRA board manager receives the task, if all the information is available, according to the product and requirements, the distribution is done among the employees.
Copywriters get the task and start working, and depending on the deadline, they have to complete all the work.
The copywriters prepare the content according to the formats, after which the reporters check and approve the reports.
For the Vbet.am skin, the Armenian text is written first, after which the reporter reviews it, then the team lead, and after the final approval, it is sent for translation into languages.
In the case of Vbet.am, it is sent for final legal approval after reviews.
After legal approval, it is written (translated?) in other languages.
In the case of sports products, in addition to legal, the text is also sent to Ministry of Finances.
They wait for the answer and the aforementioned process is performed again.
When sending the task:
- The reason for needing the content should be stated
- All components should be filled in correctly
- A description of the brief is required
- A deadline for the completion of the work is specified
- It is also possible to leave a note in case of additional request
