General Information About
E-Sport Team
The E-Sport Department is responsible for organizing marketing campaigns, promotions, and product activations across company websites. The team ensures the smooth operation of esports-related products online, actively working to enhance their quality and performance. Our mission is to create an engaging and enjoyable entertainment environment for our customers. Given that the primary audience for esports products is younger users, the team also focuses on marketing efforts through social media platforms to maintain relevance and engagement. Additionally, the team monitors market trends, tracks competitor activities in both esports and sportsbook sectors, and analyzes the latest esports events and betting trends to optimize offerings.
Meet Our Team
Dmytro Fedyukov
Chief Transformation Officer
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Artem Dmytrenko
Chief Product Officer
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Eduard Avagyan
Head of Esport
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E-Sport Team
E-sports team is responsible for:
- Plan, develop, and execute marketing campaigns aligned with upcoming esports tournaments and events.
- Establish and maintain partnerships with esports organizations and video broadcasting platforms.
- Track and analyze the effectiveness of marketing campaigns to ensure optimal performance and ROI.
Working process:
The team works closely with the SEO team to ensure content improvement. This includes keyword research, on-page optimization, and creating SEO-friendly content. The team organizes campaigns, promos, product frames for websites under the organization, prepares marketing campaigns, monitors the smooth operation of the product on the website and improves it.
The E-Sport team works in close collaboration with various departments to ensure the success of esports campaigns and product promotions:
- SEO Team:
- Keyword research
- On-page SEO optimization
- SEO-friendly content creation
- CRM Team:
- Planning and executing personalized campaigns for existing users
- Aligning promotional offers with esports events and tournaments
- Design Team:
- Developing creative assets for marketing campaigns
- Producing visuals, banners, and promotional materials for websites and social media
- Regional Teams:
- Localizing campaigns to fit regional preferences and market specifics
- Ensuring that promotions are relevant and engaging for local audiences
The team oversees the entire campaign process, from concept and creation to execution, monitoring, and optimization.
