General Information About
Casino and Live Casino Marketing Team
The team deals with the promotion of Casino and Live Casino products in existing and prospective markets using all possible marketing tools. The team is responsible for the development and management of marketing activities for casino products. They are also responsible for the market positioning of key gaming products and services, targeting customers correctly and properly representing the casino product in the market.
Meet Our Team
Dmytro Fedyukov
Chief Transformation Officer
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Artem Dmytrenko
Chief Product Officer
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Rita Museyan
Casino Product Marketing Team Lead
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Casino and Live Casino Marketing Team
Functions of the Team
The team's functions include the development of various marketing solutions to promote casino products in various markets, working closely with the business development and casino product departments. Initiating various marketing strategies is also part of the Casino and Live Casino Marketing Team functions. They also plan marketing strategies for all operating regions, analyze the competitive market and develop promos for them. Sometimes they contribute to the creation of products: they plan and perform analyzes about the product. They create new features and updates for existing products, ensuring customer loyalty.
Working Procedure
The workflow consists of 2 operational parts, depending on the type of promotion: local and network.
Local promotions are exclusive promotions only for VBET. In the case of the work process of these actions, the employees of the department assign themselves tasks, using epics (Activity domain, where all the elements related to the process are consolidated), where tasks are placed and deadlines are set for them, distinguishing the departments with which they will work.
Network promotions are promotions from providers (B2B partners), which are not exclusive and are not intended only for the web, for example (a provider transfers the promotion created by them to other Gambling companies). In the case of these promotions, a task comes from the partner department - VHD, with specified requirements, the department, after developing a strategy according to the task, integrates it with other departments (for example, SMM, Design or Content) and creates tasks for them.
There are promotions that are created by providers and only for VBET, in this case the process is the same as during Network promotions.
Area of responsibility of the team
The responsibility of the team is to develop the casino products, manage the organizational work, create a normal and uninterrupted work process with the providers and carry out proper work within their scope.
Positions in the Team
Casino Product Marketing Team Lead
2 Casino Marketing Managers
3 Casino Product Marketing Managers
Software used by the team
Pandayo Plus, Pandayo, Viber - (to organize internal working communications)
Jira - (to manage Product Marketing projects and create tasks for them)
Google Sheet, Excel Sheet, Google Slides - (to organize the necessary service for Product Marketing projects, for the purpose of presenting the background more clearly, calculating budgets, logic of promotions and also for the purposes of content management)
Backoffice, CRM Reports, Metabase, Special Product Admins - (Mainly used to design campaigns, generate statistics, report promos and make decisions based on customer data)
Adobe Photoshop, Adobe Acrobat - (In order to work with creative materials that are used to present projects in a more visual way)
