General Information About
VBET Regions
VBET, operated by Vivaro, has held a Curaçao gaming license since 2014. Over the years, the company has expanded its product line to include a wide array of gaming options such as Casino, Sportsbook, Live Casino, Esports, Virtual Games, Betting Games, TV Games, and Skill Games.
Meet Our Team
Arman Grigoryan
Chief Regional Officer European Markets
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Vahan Gharibyan
Chief Regional Officer European Markets
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Revaz Chkuaseli
Chief Commercial Officer
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Harutyun Hambardzumyan
Country Director at VBET.am
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Micheal Jalkejian
Country Director and Special Projects Manager (VBET.tr)
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Tigran Martirosyan
Regional Director(VBET.com)
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Hayk Melqonyan
Regional Director(VBET.com)
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Alexander Blokhin
CEO Vbet Ukraine
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Carl Henriksson
Country Director (Sweden)
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Gor Mnatsakanyan
Regional Director (Germany)
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Edward Quigley
Country Director VBET Netherlands
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Ruben Tovmasyan
CEO at Vbet Brazil
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VBET Regions
VBET.com is designed for a global audience, delivering a secure, entertaining, and user-friendly experience to players worldwide. Currently, the team is focused on growing the brand in Chile, Canada, and Ghana. However, the broader goal remains to expand into more countries and strengthen VBET’s international footprint by combining cutting-edge technology with deep local market knowledge.
The COM team is led by:
- Country Director
- Country Director
- Operations Manager
- Marketing Manager
- Project Manager
- Marketing Project Manager
- Telemarketing Specialist
Together, this team drives the region's growth by implementing tailored strategies and ensuring localized engagement.
TR Region (Turkey)
VBET officially launched its Turkish operations in 2020, introducing a modern betting and casino platform tailored to local preferences. The TR market offers a rich mix of products, including Sportsbook, Casino, Live Casino, Virtual Sports, and Esports.
The mission of Vbettr is to establish a trusted, long-term presence in Turkey by offering a secure, technology-driven, and community-focused platform. With a wide range of offerings, innovative features, attractive promotions, and strong customer support, Vbettr is positioning itself as a top-tier choice for Turkish players.
The team leading this expansion includes:
- Country Director
- Senior Marketing Manager
- Content Manager
- Operations Specialist
- Marketing Coordinator
This dedicated team works hand-in-hand to ensure that VBET continues to resonate with Turkish users and sets new standards in the market.
AM Region (Armenia)
VBET AM officially entered the Armenian market in 2004. With over two decades of experience, the company has established a strong position by offering a wide range of online gaming products.
The product portfolio includes Sportsbook, Casino, Live Casino, 3D slots, video poker, table games, skill-based games, scratch cards, and poker. VBET AM also provides access to a broad selection of sports tournaments and events, delivering an engaging and diverse gaming experience.
The operations in Armenia are managed by a regional team, which includes:
- Regional Manager
- Deputy Regional Manager
- Operations Specialist
- Jira Board Manager
The marketing and product teams operate separately, ensuring a more focused and specialized approach within each area.
As a leading company in the gaming industry, VBET AM’s main goal is to ensure customer satisfaction by offering high-quality service and a wide selection of the most in-demand games. The company is committed to creating an enjoyable, convenient, and top-quality gaming environment that meets the highest industry standards.
UA Region (Ukraine)
VBET Ukraine is one of the leading operators in the country’s regulated gambling market. After gambling was legalized in Ukraine in 2020, VBET became the first company to obtain all three types of online gambling licenses issued by the Commission for the Regulation of Gambling and Lotteries of Ukraine — for sportsbook operations, online casino, and online poker.
As part of its strategic growth plan, the Ukrainian team has outlined key focus areas to guide its marketing efforts. These include optimizing new player acquisition by enhancing the efficiency of marketing budget usage and fine-tuning acquisition channels and tools. The team is also working on expanding its traffic sources by exploring new channels, advertising formats, and partnership opportunities to attract a wider audience.
In addition, the team is in the process of refining its retention strategy, aiming to improve user engagement and profitability through better interaction with the existing user base. These efforts are central to VBET Ukraine’s goal of growing its market share and strengthening brand loyalty.
The marketing operations in Ukraine are currently led by:
- Head of Marketing
- Chief Business Officer
- Head of Brand Marketing
- Head of Digital Marketing
This experienced team continues to drive innovation and sustainable growth in the Ukrainian market, aligning with VBET’s broader international strategy.
Denmark Region:
Launched in 2023, Vbet.dk marks VBET’s entry into the Danish market, offering a comprehensive portfolio of products, including Sportsbook, Casino, Live Casino, and E-sports. The company’s mission is to establish a strong and profitable presence in Denmark by tapping into the growing interest in online gaming and adapting its offerings to the local preferences. With the Danish Gambling Authority’s regulatory approval, VBET aims to create a trusted platform while complying with local laws. Key positions such as Chief Regional Director and Regional Coordinator play crucial roles in navigating this new market, ensuring both operational efficiency and strategic alignment. Vbet.dk is operated by SCGO Limited, a Malta-based company, bringing the global expertise needed to thrive in the competitive Danish landscape.
Germany Region:
In 2023, VBET launched its operations in Germany, focusing on a strong mix of Sportsbook and Virtual Slot Games. The German market is known for its stringent regulations, and VBET aims to thrive within this framework by offering competitive sports betting and engaging virtual gaming experiences. With licenses granted by the Joint Gambling Authority of the Federal States (GGL), VBET operates in full compliance with the Interstate Treaty on Gambling (GlüStV 2021). The strategic goal is to increase market share while ensuring that all operations align with local standards and preferences. The roles of Country Manager and Regional Coordinator are vital for overseeing day-to-day operations and driving VBET’s expansion in this important European market.
Sweden Region:
Launched in April 2024, VBET’s entry into Sweden comes at a time when the country’s regulated gambling market continues to grow. With offerings in Sportsbook, Casino, Live Casino, and E-sports, VBET is positioning itself as a comprehensive provider that meets the diverse needs of Swedish players. The company's main goal is to achieve profitability and national recognition by becoming a trusted name in both sports betting and casino services. SCGO Limited, which operates VBET in Sweden, holds a license from the Swedish Gambling Authority, valid until December 19, 2028, allowing it to provide both commercial online gaming and betting services. Key positions like Country Director and Regional Coordinator for the SE/DK markets are critical in ensuring a tailored approach to both Swedish and Danish consumer needs while navigating the country’s regulatory environment.
France Region:
Launched in 2022, VBET’s foray into the French market has been aimed at expanding its presence by offering a wide range of products, including Sportsbook, with Live and Pre-Match sections included. The French gambling market is highly regulated, and VBET’s approach focuses on adhering to these regulations while meeting the demands of both casual players and more dedicated gamblers. The regulatory oversight by the Autorité Nationale des Jeux (ANJ) ensures that VBET operates with transparency and responsibility. As VBET seeks to grow its market share in France, its strategic focus is on increasing brand recognition, offering innovative gaming experiences, and engaging with the local community. Key roles such as Country Director and Marketing Manager help steer VBET’s expansion while ensuring customer support and marketing efforts align with local expectations.
UK Region:
Since launching in 2020, VBET has aimed to carve out a niche in the highly competitive UK gambling market, offering Horse Racing, Sportsbook, Casino, and Live Casino products. The UK is known for its mature gambling landscape, and VBET’s objective is to increase its market share by offering innovative and customer-friendly experiences. Licensed by the UK Gambling Commission, VBET operates within the country's strict regulatory environment, ensuring that all offerings are safe, fair, and transparent. The UK market’s focus on responsible gambling, compliance, and high standards makes it a challenging but rewarding space for growth. Positions like Country Manager, Head of Marketing, and Operations Manager are crucial in driving VBET’s strategy, working to build the brand’s visibility and trust among UK consumers.
Netherlands Region:
VBET launched in the Netherlands in 2022, entering a well-regulated market that demands compliance with strict local laws. The company offers a variety of products, including Sportsbook, Casino, and Live Casino, all tailored to meet Dutch consumer preferences. VBET’s main goal in the Netherlands is to capture a significant share of the regulated market by providing a high-quality, secure, and enjoyable gaming experience for its customers. Launched in 2022, Vbet.nl holds a License to offer remote games of chance, issued by the Kansspelautoriteit (Dutch Gambling Authority). The company’s focus will continue to be on expanding its customer base and maintaining compliance with local regulations to ensure long-term success in the Dutch market
Brazil Region:
Launched following the introduction of Law No. 13.756/2018, which established the fixed-odds betting category, VBET entered the Brazilian market with a focus on Sportsbook, Casino, and Live Casino products. The regulatory framework was further reinforced with Decree No. 11.795/2023 and Law No. 14.790/2023, consolidating the rules for betting and iGaming in Brazil. The company’s business goal is to achieve operational profitability while aiming to position itself among the top 5 operators in Brazil by 2026. Key roles such as Compliance Officer, Sports Integrity Officer, Responsible Gaming Program Manager, and Legal Representative in Brazil are essential for ensuring compliance and operational success. VBET operates under the SPA/MF 254/2025 authorization issued by the Secretariat of Prizes and Betting (SPA), ensuring full regulatory compliance in Brazil’s competitive market
